IKEA - Why No Monkey Business?

It's been less than a week since Darwin the monkey aka IKEAMonkey was thrust into our lives with great fervour and hoopla. The well-dressed miniature primate, donning a faux-fur shearling coat caused a ruckus at a Toronto IKEA on Sunday, December 10th. It only took one minute for photos to be snapped and video to be recorded for Darwin to become a global sensation; the likes not even Bieber created. Well, in the same flash he entered our lives, he'll exit. Why didn't IKEA properly capitalize on the world's most lovable monkey?

Ladies & Gentlemen - Darwin the Monkey

From a social standpoint, IKEA hasn't really acknowledged Darwin except one post from IKEA Canada announcement of a donation to Darwin's new home at the Story Book Primate Sanctuary.

As social marketers, aren't we told a story of this virility is a social goldmine?

IKEA could have had great fun using Pinterest, #IKEAMonkey, etc. Why not parody content of the new Darwin Line at IKEA stores? A Pinterest board of shearling couches, love seats and ottomans wrapped in faux fur.

Darwin will be old news, this time next week; he may already be old news. Why no monkey business IKEA?